Dr. Vickie has over 30 years of experience as a creative branding professional in the marketing and packaging industry and a professor in higher education. She has a passion for sharing the power and practices of branding with aspiring professionals and seasoned practitioners.
Dr. Vickie is passionate about the relationship between packaging and the consumer. She incorporates shopping behavior research into every branding solution.
She believes branding is the key to a successful business and quality branding information should be available to everyone!
Dr. Vickie is an accomplished branding expert, educator, author, conference speaker, and artist.
Vickie L. VanHurley, Ph.D. is an educator, visual communication guru, CPC brand experience master, consultant, artist, and author. She has over 25 years of experience as a creative branding professional in the branding and packaging industry and over 18 years as a professor in higher education.
Dr. Vickie shares her love of visual communication, branding, brand packaging design, and customer experience through packaging with students as a Visiting Assistant Professor at the Florida Southern College, Department of Communication. She also shares her passion for branding with the CPG industry, business owners and startups with her book Bootstrap Branding: An Entrepreneur’s Guide to Building a Brand with Limited Finances. Dr. Vickie employs a “hands-on” approach when building brands via brand packaging and customer experience through packaging. She also shares her passion for branding through packaging as a conference speaker, author, and guest blogger.
Dr. Vickie has always been deeply rooted in the arts. She has been a graphic designer and illustrator for over 30 years, which includes over 10 years of corporate design. Vickie is also an accomplished illustrator with art displayed at The Flint Institute of Arts, the University of Kentucky, Osceola Center for the Arts, National Art Education Association, and Modern Museum Art Magazine.